About NASPA                                                  

NASPA is the leading association for the advancement, health, and sustainability of the student affairs profession. We serve the diverse needs of our community, from vice presidents of student affairs to undergraduate student leaders considering a career in the field. Founded in 1919, NASPA includes more than 15,000 members in all 50 states, 29 countries, and 8 U.S. Territories. Guided by the principles of integrity, innovation, inclusion, and inquiry, we are dedicated to empowering our members to realize their full potential and to cultivating student success in collaboration with our institutional members, who represent every sector of higher education. NASPA's work is governed by our Code of Ethics. Read more here.

The Assistant Director of Marketing and Communications is housed within NASPA’s Marketing and Communications (MarComm) team and is responsible for planning, executing, and optimizing multi-channel campaigns. NASPA MarComm works closely with Association staff and volunteers to provide tools, training and materials that support mission-aligned initiatives. The MarComm portfolio uplifts NASPA as the leading association for student affairs professionals globally.

About the Position

The Assistant Director of Marketing and Communications is a dependable team member responsible for setting the organization’s social media calendar, curating content, tracking social KPIs, and optimizing multi-channel marketing campaigns (email, social media, and web). In addition to social media oversight, this role will assist with e-marketing builds and distributions, website event and content editing, project management, and video creation. The Assistant Director will work closely with other members of the marketing and communications team to ensure timely deliverables in adherence with brand guidelines and NASPA’s style guide.

Essential Responsibilities

Digital and Social Media:

• Responsible for significantly contributing to the organization’s social media strategy.
• Develop and implement digital content, including campaign generation, scheduling, and KPI reporting.
• Manage NASPA’s organic and paid social media campaigns.

Email Communications:

• Create and send engaging NASPA marketing emails, incorporating well-written copy, brand visuals, and key messaging to drive campaign effectiveness. Continuously optimize email strategies to acquire, engage, and retain target audiences.

Website and Other:

• Oversee NASPA’s home page, landing pages and related web pages to ensure up-to-date content, including events. Create content and new pages as needed.
• Photograph and video events, edit and produce final assets such as short-form videos.
• Assist with all-team projects and participate actively in staff meetings, creating rapport with NASPA staff and volunteers.
• Other activities, duties, and responsibilities as assigned to support the association.

Reports To

Director of Communications

Qualifications

• Undergraduate degree in communications, business, marketing, journalism, or related field; master’s preferred.
• 5-8 years of project management experience in marketing & communications and progressive experience in content creation, social media management, and communication distribution. At least two years overseeing social media accounts, preferably in a higher education setting.
• Proficiency in at least one Adobe Suite program: Photoshop, Illustrator, etc.
• Experience working on a marketing & communications team located on a college campus or similar association.
• Expertise with a project management system, e.g. Asana, ClickUp, etc.
• Proficiency with social media channels.
• Extensive experience with video editing and production.
• Strong writing, editing, and verbal communications skills.
• Ability to build rapport with NASPA members and personnel with experience working directly with people from diverse backgrounds.
• Demonstrated commitment to cultivating an inclusive work environment that values the perspectives and experiences of a diverse workforce and membership.

Employment Status:

Full-time Exempt: Exempt employees by definition are exempt from overtime compensation requirements of the federal Fair Labor Standards Act, and are required to work as the job demands on a no time limit basis.

Candidates must be authorized to work in the U.S. NASPA does not initiate, extend or provide immigration or work visa sponsorship for employment.

Salary Range

The salary range for this position is $65,000-$75,000.

NASPA offers nationwide comprehensive medical, dental, and vision insurance, a 401(k) retirement plan with automatic employer contribution, flexible work schedule, and paid time-off including accrued PTO, family leave, community service leave, and holidays.

Office Location/Working Conditions/Physical Requirements

Office Location

This position may be based anywhere in the contiguous 48 states.

It is the employee’s responsibility to provide reliable internet capabilities for any work location outside of the Washington, D.C. office.

Travel

Occasional overnight travel to represent NASPA at events, on college and university campuses, and in-person meetings is an essential function of this position. Locations vary and can include sites outside of taxi service from major airports. As a result, the position is required to have the ability to travel independently, including air travel, navigating ground transportation, and occasionally driving a rental car.

Physical Requirements

This position is primarily office-based with primary work on a computer, including phone, email, and video conferencing.

Responsibilities occasionally may require an adjusted work schedule, overtime, and evening/weekend hours in order to meet deadlines and support events and programs.

This position will be required to coordinate on-site event execution, which may include moving furniture, setting up cameras and other media items, navigating event spaces, communicating with venue staff, and coordinating on-site signage.

Commitment to Non-Discrimination Statement

NASPA provides equal employment opportunities for all applicants and employees. NASPA does not discriminate on the basis of race; color, national origin; religion; sex; age; gender identity or expression, affectional or sexual orientation, veteran status, disability, marital status; personal appearance; family responsibilities; genetic information; educational status; political affiliation; unemployment status; place of residence or business; source of income; caste; matriculation; credit information; status as a survivor or family member of a survivor of domestic violence, a sexual offense, or stalking; reproductive health decision making; or any other basis protected by law in any of its policies, employment practices, or in any context in the workplace. When necessary, NASPA also makes reasonable accommodations for employees with disabilities.

To Apply

Interested candidates should submit the following for consideration:

• Letter of Interest/Cover Letter
• Resume
• Three References
• 3-5 Marketing & Communications portfolio examples and at least one writing sample

A complete set of materials should be submitted through this Asana form. Materials received by April 13, 2026 will receive priority consideration. Review will continue until the position is filled.